“Observatory” & “The Washing Machine”

The point of departure of the exhibition “Observatory” is the exploration of the observation process through a synthesis of photography and video which deludes the conventional perception and view of reality. The artist deploys the connection between moving and static image, inventing new territories activating the dialogue about the notion of observation as an integral part of human experience. A focal point of the exhibition is the window, a medium of observation and seeing by default. Here, the window, as a thematic pattern, every time provokes a different view and approach which constantly changes. Each new environment, each new image, attempts to disrupt the viewers’ thoughts, bringing them in front of the paradox and unfamiliar.

At the first floor, Apostolos Zerdevas’ installation The Washing Machine looks at the banality of speech through reworked political slogans and everyday phrases. The installation consists of a big vintage TV presenting a laundry machine in laundering. Α series of white T-shirts with several thoughts and slogans on them are inserted in the gallery’s wall. With a sarcastic stance against reality, the artist explores linguistic characteristics which sometimes function with complacency and other times are inhibitory. Isolating these phrases from their primary context and inserting them inside a laundry machine, the installation “mixes” slogans and everyday vocabulary, wishing to bring attention to the significant meaning of daily actions.

Link: http://www.skoufagallery.gr/en/exhibitions/upcoming/32-categories-en/upcoming/779-16-1-8-02-2020-takis-zerdevas-apostolos-zerdevas